B2B SaaS Positioning
Narrative, category framing and message architecture that a sales team, a docs page and an investor deck can all repeat without drifting.
B2B SaaS GTM & Product Marketing
I make complicated
products easy to buy.
Positioning, launches, developer marketing and the automation that makes GTM measurable for B2B SaaS and fintech.
Start a conversationB2B SaaSProduct MarketingGo-to-MarketPositioningDeveloper MarketingFintechAI AutomationBLT
B2B SaaSProduct MarketingGo-to-MarketPositioningDeveloper MarketingFintechAI AutomationBLT
$0 to $36MM
TVL grown organically through positioning and GTM
-71%
CPA cut, from $150 to $44 at Xoom (PayPal)
8,100+
Developers onboarded into an active community
~60%
Reporting and ops turnaround cut with LLM automation
Who I am
Human first, machine assisted.
I am Estuardo Polanco. Fifteen years turning technical products into clear stories that buyers, investors and developers all repeat the same way.
PayPal and Xoom taught me performance discipline. Etherfuse and Reach taught me how to sell to institutions and to engineers. BLT is where I put both to work for founders.
- B2B SaaS
- Fintech
- Blockchain
- Developer Marketing
- AI Automation
01 / Capabilities
What I
actually do
Built for B2B SaaS, fintech and developer products where the buyer is technical and the sale is never impulsive.
Go-to-Market & Launch
Launch plans from segment to channel to proof point. Pricing and packaging input, enablement, and the sequencing that makes a launch compound.
SaaS Pipeline & Demand
Full funnel demand for subscription products: ICP definition, PQL and MQL routing, lifecycle content and the reporting that ties spend to ARR.
Developer & Partner Marketing
Docs adjacent content, onboarding infrastructure, community activation and co-marketing with ecosystem partners.
AI & LLM Automation
n8n and LLM pipelines for lead management, reporting and research. Built to cut ops turnaround, not to add another dashboard.
SEO, AEO & LLMO
Being found by search engines and by answer engines. Structured content built so models cite you when buyers ask them instead of Google.
02 / Experience
B2B SaaS, fintech, blockchain and developer products
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03 / Studio
BLT
Every brand
deserves a chef.
Anyone can generate a campaign in seconds. It is fast, cheap, and it tastes like everyone else's.
Your brand is your story and your voice, the reason someone picks you over the next tab. That takes human creativity, strategy and taste.
At BLT we let the machine handle the busywork, and keep our hands on the work that carries your name.
Every brand deserves a chef. We craft yours by hand.
Positioning & Decks
Story, proof and the deck that closes.
Launch Strategy
From segment to channel to measurement.
Content & Social
Founder led content that sounds like you.
04 / Contact
Let's make it
easy to buy.
info@getblt.es LinkedIn
Based between Guatemala (LATAM) and Spain (EU). Bilingual English and Spanish.